Rapport

Rapport Key Insights

What Is Rapport?

Rapport is an AI powered avatar role play platform designed to help organisations train employees in soft skills at scale. Built by Speech Graphics, it uses real time 3D rendered avatars that react with emotional intelligence, enabling learners to practise high stakes conversations such as sales objections, customer complaints, leadership feedback, and employee onboarding. Unlike pre recorded video tools, Rapport delivers live, two way conversations with 50ms response latency, making every practice session feel authentic.

The platform generates instant performance scorecards and tracks progress across entire cohorts, giving L&D teams and sales leaders the data they need to prove training ROI. With over 610,000 role plays completed across 5,600+ organisations, Rapport serves industries from healthcare and finance to hospitality and education, integrating directly into existing LMS workflows through SCORM and iFrame embedding.

Key Features of Rapport

Sales Enablement Role Play

Rapport allows sales enablement teams to build AI role plays that mirror their exact playbook. Reps practise discovery calls, cold pitches, and objection handling with emotionally reactive avatars. Managers get instant scorecards showing where each AE or SDR excels and where gaps exist, removing guesswork from coaching. Sessions scale across time zones, regions, and languages so every rep receives identical, high quality training without pulling senior staff away from live deals.

Marketing and Customer Experience Avatars

Beyond training, Rapport functions as a 24/7 interactive marketing tool. Brands can deploy AI avatars on their websites or at live events that answer visitor questions, capture leads, and spark conversations in real time. This turns one way marketing into a two way interactive brand experience. Avatars can be customised to match brand personality and deployed instantly without technical build time.

Onboarding and Employee Training Workflows

Rapport offers dedicated onboarding scenario templates so new hires can practise critical conversations from day one. This is not just for sales teams. HR departments can use it for compliance training, leadership feedback simulations, and culture onboarding. The platform lets organisations standardise the onboarding experience across every office, ensuring consistency in quality regardless of the trainer's availability.

Immersive Learning for Knowledge Retention

The immersive learning use case is a standout. Rapport's avatars create a safe, interactive space where learners can make mistakes, receive instant feedback, and repeat scenarios without embarrassment. Research cited by their customers shows that avatar based interactive content outperforms traditional online learning methods for long term knowledge retention. This makes it particularly valuable for education institutions, museums, and continuous professional development programmes.

50+ Language and Voice Support

Rapport supports over 50 languages and a library of voice profiles, making it suitable for global organisations that need consistent training quality across regions. This multilingual capability means a single scenario can be adapted for teams in different countries without rebuilding from scratch.

Rapport Pricing Plans

How Rapport Handles Avatar Realism

The core technology behind Rapport’s avatars comes from Speech Graphics, a company with roots in AAA video game facial animation. The platform renders avatars in real time using 3D engines rather than stitching together pre recorded video clips. This means facial movements, lip sync, and emotional expressions are generated on the fly in response to what the learner says.

The 50ms response latency keeps conversations flowing naturally without awkward pauses. For organisations that care about training immersion, this real time rendering approach is a significant advantage over competitors that rely on scripted, pre-rendered video outputs. The result is a practice experience that genuinely mimics talking to a real person.

Pros and Cons

Rapport vs Traditional Role Play Costs

Traditional facilitator led role play sessions are expensive. They require scheduling, travel, and a trained coach for every session. Rapport eliminates this overhead by giving every employee access to unlimited practice at any time, from any browser.

At $0.19 per minute, a 10 minute practice session costs less than $2 per employee. Compare that to the hourly cost of pulling a senior leader away from their work to run live role plays. For organisations running hundreds of sessions per month, the cost savings add up rapidly. The platform also removes the bottleneck of facilitator availability, meaning new hires and existing staff can train on demand rather than waiting for the next scheduled workshop.

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