Scribe has closed a $75 million Series C round at a $1.3 billion post-money valuation, led by StepStone with participation from Amplify Partners, Redpoint Ventures, Tiger Global, Morado Ventures, and New York Life Ventures.
The five-year-old startup is rolling out Scribe Optimize, a platform that maps workflows across enterprises to pinpoint exactly where AI and automation will deliver measurable returns.
What is Scribe?
Scribe, officially Colony Labs Inc., is a workflow AI platform that automatically generates step-by-step guides for any business process.
Founded in 2019 by CEO Jennifer Smith (former McKinsey consultant) and CTO Aaron Podolny (whose previous automation company was acquired by Google), the San Francisco-based startup has grown to serve over 5 million users across 75,000 organizations.
The platform captures employee workflows through a browser extension and desktop app, then instantly creates visual guides complete with screenshots and instructions.
Major customers include LinkedIn, T-Mobile, HubSpot, and New York Life, with 94% of Fortune 500 companies now using Scribe.
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Scribe Funding History
| Round | Amount | Date | Lead Investor | Valuation |
|---|---|---|---|---|
| Seed | $8M | January 2021 | Amplify Partners | Undisclosed |
| Series A | $22M | October 2021 | Tiger Global Management | Undisclosed |
| Series B | $25M | February 2024 | Redpoint Ventures | ~$260M (estimated) |
| Series C | $75M | November 2025 | StepStone | $1.3B |
Why This Deal Matters?
Most enterprises are racing to adopt AI but struggle with one fundamental question: What should we automate first?
Traditional methods—interviews, workshops, consultant-led audits—take months and fail to capture how work actually gets done day-to-day. Scribe Optimize addresses this by mining workflows across teams and software applications to show what work is being performed, how long tasks take, and where automation will generate real ROI.
The company's revenue more than doubled in the past year, and it plans to double its 120-person headcount within 12 months. Notably, Scribe had barely touched its previous $25 million Series B from early 2024, signaling strong unit economics and efficient growth.
Deal Breakdown
| Parameter | Details |
|---|---|
| Funding Amount | $75 million |
| Round | Series C |
| Valuation | $1.3 billion |
| Lead Investor | StepStone |
| Other Investors | Amplify Partners, Redpoint Ventures, Tiger Global, Morado Ventures, New York Life Ventures |
| Total Funding | $130 million |
| AiMojo Rating | 4.5/5 (Strong product-market fit, proven enterprise adoption, clear monetization path) |
What's Next for Scribe?
The new capital will accelerate the rollout of Scribe Optimize and related AI-powered products.
With over 10 million workflows already documented across 40,000 software applications, Scribe sits on a unique dataset that reveals how enterprises actually work—not how they think they work.
The company faces competition from process mining tools and traditional consulting firms, but its combination of automated workflow capture and AI-powered optimization recommendations positions it uniquely as enterprises search for clarity on where automation investments will pay off.
Connect with Scribe
| Platform | Link |
|---|---|
| Website | scribe.com |
| linkedin.com/company/scribehow | |
| Twitter/X | @ScribeHow |
| Location | San Francisco, California |
Sources
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