HitPaw Video Converter Key Insights
What is HitPaw Video Converter?
HitPaw Video Converter, now also known as HitPaw Univd, is a desktop video conversion and editing application built for Windows and macOS. It allows users to convert video and audio files across more than 1,000 formats including MP4, MKV, MOV, AVI, HEVC, ProRes, AV1, and VP9. Beyond simple format conversion, the software bundles AI powered tools for video upscaling to 4K, vocal removal, background removal, noise reduction, and speech to text transcription.
It supports GPU acceleration from NVIDIA, AMD, Intel, and Apple Silicon chips to deliver conversion speeds up to 120 times faster than standard CPU processing. For content creators, marketers, and educators who regularly produce and repurpose video, HitPaw Video Converter streamlines the entire media pipeline from format conversion to basic editing and compression into a single application.
HitPaw Video Converter uses artificial intelligence to upscale 1080p footage to 4K resolution while preserving fine detail and sharpness. This is particularly useful for creators repurposing older content for modern 4K displays or social platforms that prioritise high resolution thumbnails and previews.
The software offloads encoding and decoding tasks to your graphics card. With support for NVIDIA NVENC, AMD VCE, Intel Quick Sync, and Apple M series chips, batch conversions that would take hours on a CPU finish in minutes. This is the single biggest workflow time saver in the entire toolset.
Users can queue dozens of files and assign individual output formats or device presets to each one. HitPaw provides output profiles optimised for Apple, Samsung, Huawei, Google Pixel, and other devices, removing the guesswork around codec and resolution settings.
The built in AI vocal remover isolates instrumental tracks from songs or strips dialogue from background audio. Paired with AI noise reduction, it makes the tool valuable for podcasters, educators, and musicians who need clean audio tracks without investing in a separate DAW.
The compression engine reduces file sizes significantly while retaining visible quality. Users can set a target file size or quality percentage, making it straightforward to prepare large recordings for email, messaging apps, or web uploads without noticeable artefacts.
Beyond video, HitPaw handles HEIC to JPG conversion, RAW photo processing, and audio format changes between MP3, FLAC, WAV, AAC, and more. This multi format capability means fewer apps cluttering your system.
HitPaw Video Converter Pricing Plans
| Plan Name | Cost (USD) | Key Inclusions |
|---|---|---|
| 1 Month License | $19.95 | 1 PC, 300 AI credits, auto renewal, cancel anytime |
| 1 Year License | $39.95 | 1 PC, 800 AI credits, auto renewal, cancel anytime |
| Perpetual License | $79.95 | 1 PC, 1,600 AI credits, lifetime updates |
| Team Plan (2 PCs) | $119.95/year | Multi user control, volume discount |
| Team Plan (5 PCs) | $259.95/year | Multi user control, company use permitted |
How Does HitPaw Video Converter Handle AI Credits?
Each pricing plan bundles a set number of AI credits used for features like video upscaling, vocal removal, and speech to text. The 1 Month plan includes 300 credits, the 1 Year plan offers 800, and the Perpetual licence grants 1,600. AI credits are consumed per second of processed media, so a 60 second upscale task will use more credits than a simple format conversion.
Standard conversion, compression, and editing tasks do not consume credits at all. Users who rely heavily on AI features should consider the Perpetual plan for its larger credit pool and lifetime access, as monthly credit top ups can add cost over time.
Pros and Cons
- Supports over 1,000 media formats.
- AI upscaling to 4K resolution.
- Perpetual licence option available.
- Batch processing with device presets.
- Offline local file processing.
- Built in vocal and noise removal.
- AI features require credit consumption.
- No Linux or cloud based version.
- Free trial adds watermarks.
Best HitPaw Video Converter Alternatives
| AI Video Converter and Editor | Conversion Speed | AI Features |
|---|---|---|
| Wondershare UniConverter | GPU accelerated, up to 90x | AI video enhancer, background remover |
| HandBrake | CPU focused, no GPU boost | None (open source, manual only) |
| Any Video Converter | Moderate, limited GPU support | Basic AI upscaling |
| Movavi Video Converter | GPU accelerated, up to 79x | Limited AI noise removal |
