Frase

Frase Key Insights

What is Frase?

Frase is an AI powered content intelligence platform that combines search engine optimisation with generative engine optimisation in a single workflow. The tool analyses top ranking Google pages for any keyword, generates data driven content briefs, and provides real time optimisation scoring as you write. Its standout capability lies in tracking when AI platforms like ChatGPT and Perplexity cite your content, making it essential for brands targeting both traditional and AI search visibility. 

The GEO scoring system evaluates your content across three pillars including Authority, Readability, and Structure to measure how citation ready each piece is for AI extraction. With access to 92 integrated tools through its conversational AI Agent, Frase lets you chain research, writing, and optimisation tasks together without leaving one interface.

Key Features of Frase

SERP Research and Content Briefs

Frase crawls the top 20 ranking pages for your target keyword and extracts headings, topics, and questions within seconds. This automated research eliminates hours of manual competitor analysis and delivers ready to use content outlines.

Real Time Content Optimisation

The editor displays a live SEO score that updates as you write. Topic suggestions appear alongside your draft, guiding you to cover semantic gaps that competitors address.

GEO for AI Search Engines

Frase optimises content structure for AI citation patterns. It analyses paragraph length, educational depth, and formatting preferences that platforms like Perplexity favour when generating answers.

Auto Optimize for One Click Improvements

Auto Optimize applies all SEO and GEO suggestions to your content with a single click. Choose between SEO focused, GEO focused, or balanced modes and watch Frase rewrite each section automatically while filling topic gaps and strengthening keyword placement.

Visitor Question Intelligence

Frase Answers embeds an AI powered Q&A widget on your site that answers visitor questions using your own content. It records every query visitors ask and surfaces content gaps you had not considered, turning real user intent into your next ranking opportunity.

Frase Pricing Plans

Getting Started with Frase

• Step 1: Sign up for the free trial at frase.io using your email

• Step 2: Enter your target keyword to generate your first SERP analysis
• Step 3: Review the auto generated content brief and customise headings
• Step 4: Write or generate content in the editor while monitoring your SEO score
• Step 5: Publish directly to WordPress or export as HTML

Catch Declining Pages Before You Lose Rankings

Frase proactively identifies underperforming pages on your site through its Fix, Boost, and Fill framework. The tool flags declining traffic before rankings drop significantly, giving you time to refresh content and reclaim positions. It connects directly to Google Search Console and analyses your data to surface decaying pages, rising content worth amplifying, and high potential keyword gaps you have not targeted yet. 

Daily alerts arrive via email or Slack the moment a page starts losing clicks, allowing you to act before competitors creep into your position. The Fill suggestions highlight untapped keywords where your domain has authority but lacks dedicated content, turning missed opportunities into quick wins.

Track Your Brand Across ChatGPT, Perplexity and Beyond

The platform monitors brand mentions across five major AI platforms including ChatGPT, Claude, Gemini, and Perplexity. You can see exactly which prompts trigger competitor citations and identify gaps in your content strategy to increase AI visibility share. 

Frase provides an AI Visibility Score that tracks how often your brand appears in AI generated responses over time, with Scale plans offering six months of historical data and Advanced plans extending to 24 months. The competitive tracking feature lets you benchmark your performance against rivals and pinpoint specific prompts where they appear but you do not. This intelligence helps content teams reverse engineer what makes certain pages citation worthy and replicate that structure across their own assets.

Pros and Cons

Train AI to Write Exactly Like Your Best Content

Frase allows teams to create custom brand voice profiles that enforce tone and terminology guidelines. This ensures all content maintains consistency regardless of which team member creates the draft. The system analyses your existing content across four dimensions: formality, assertiveness, emotion, and politeness, then replicates that exact style in every AI generated piece. 

You can also define forbidden phrases, mandatory disclaimers, and approved terminology that the AI enforces automatically, eliminating compliance reviews and reducing editing time by up to ten hours per week. Simply paste a sample of your top performing content and Frase extracts the voice profile in under 90 seconds, ready to apply across unlimited documents. Teams can store multiple brand voices for different clients or content types, switching between them with a single click inside the editor.

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