In the digital age, the intersection of technology and privacy has become a critical battleground. The recent surge in artificial intelligence (AI) applications capable of digitally “undressing” individuals in photographs has raised significant concerns. These apps, often referred to as “nudify” or “undress” apps, leverage sophisticated AI algorithms to create fake nude images of women, typically without their consent.
This practice has seen a dramatic increase in popularity, with research indicating that undressing websites attracted a staggering 24 million visitors in September alone.
The Scale of the Problem

According to analysis by research firm Graphika, a group of 34 “undressing” platforms attracted over 24 million visitors in September 2022 alone. Many of these apps and sites rely on AI algorithms that can generate realistic-looking nude images of clothed women uploaded by users.
Disturbingly, referral links to these services have surged by over 2000% on social media platforms since the beginning of 2022. This indicates the practice is becoming increasingly mainstream. Over 26,800 people have already fallen victim to “sextortion” campaigns involving fake nudes in 2022, a 149% rise since 2019.
The Harmful Impacts
These AI-generated fake nude images overwhelmingly target and harm women. The non-consensual spread of such intimate imagery can lead to reputational damage, emotional distress, identity theft, stalking, and blackmail.
Several recent incidents illustrate the severity of harm. In September 2022, over 20 teenage girls across schools in Spain had fake nudes circulated without consent, leading to police complaints. In another case, a 14-year old girl found her image had been digitally undressed and asked her distraught mother, “What have they done to me?”.
The impacts of such experiences can be psychologically scarring, especially for younger victims. Research shows that sexual harassment, loss of privacy and control over one's body and image can lead to anxiety, depression, PTSD and even suicidal ideation.
The Legal Grey Area
While some laws exist to prosecute revenge porn and protect minors, legal protections remain limited, especially for adult victims. Most laws fail to account for the complexities of AI-generated fake pornography.
Police often struggle to investigate or prosecute complaints due to lack of resources and technical know-how. Victims also rarely have the funds to pursue legal action, while regulations differ across states and countries. More robust and consistent federal laws are required that recognize the unique challenges posed by advancing AI capabilities.
The Privacy Paradox with AI
The rise of these “undressing” apps highlights a broader issue: the privacy paradox with AI. AI's insatiable appetite for personal data, coupled with its capacity to infer sensitive information, poses significant privacy risks. Traditional data protection laws are often ill-equipped to address these challenges, necessitating a rethinking of legal frameworks, ethical guidelines, and industry practices.
The Technology Behind AI “Undressing” Apps
AI “undressing” apps use deepfake technology, which harnesses AI algorithms to superimpose faces or manipulate images. These apps let users upload an image of someone fully clothed, and AI is then used to generate a fake nude image of them.The quality of the output varies. While some AI-generated nudes can easily be mistaken for real images, others are less convincing, with blurry and pixelated flesh. However, at lower resolutions or when seen only briefly, the fake images can easily be mistaken for real ones.
The Rise of AI-Generated Misinformation
The misuse of AI is not limited to creating fake nude images. AI is also automating the creation of fake news, leading to an explosion of false information about elections, wars, and natural disasters. This rise of AI-generated misinformation is creating a ‘misinformation superspreader‘, further eroding trust in digital platforms.
The Ethics of AI
As AI becomes increasingly pervasive, there is a growing need for ethical boundaries. A strong AI code of ethics can include avoiding bias, ensuring privacy of users and their data, and mitigating environmental risks. However, the implementation of these ethical guidelines remains a challenge, with many companies and governments struggling to keep pace with the rapid advancements in AI technology.
The Role of Social Media and Online Platforms
Social media and online platforms play a significant role in the spread of AI-generated fake nudes. Referral links to “undressing” services have surged by over 2000% on social media platforms since the beginning of 2022.Moreover, the top 10 websites that host AI-generated porn photos have seen fake nudes increase by more than 290% since 2018. These sites feature celebrities and political figures alongside ordinary teenage girls, whose likenesses have been seized by bad actors to incite shame and humiliation.
What Needs to be Done
Experts argue that “undressing” apps represent an AI-fueled pandemic that requires coordinated action from parents, schools, lawmakers, and tech companies.
Parents and schools need to educate minors on the responsible use of technology and risks of fake porn. Tech platforms must deploy better protections, reporting tools and age verification to curb abuse.
Lawmakers need to enact clearer laws that criminalize fake non-consensual porn, regardless of the victim's age or the technology used. Governments also need to invest more in digital literacy programs and resources for investigating AI-based crimes.
Finally, developers of AI systems enabling the creation of fake porn also have an ethical responsibility. They need to implement strict safeguards and content moderation to prevent misuse and harm.
The rise of apps that digitally undress women without consent signals a disturbing tech-fueled pandemic of abuse. Through awareness, education, legislation and accountability, we must act collectively to protect privacy, safety and ethics in the age of AI.
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Conclusion
The rise of AI “undressing” apps is a disturbing trend that highlights the urgent need for stronger privacy protections, ethical guidelines, and legal frameworks in the age of AI. As we continue to navigate this complex landscape, it is crucial to ensure that our pursuit of technological advancement does not come at the cost of our privacy, dignity, and well-being.