SiteGPT Key Insights
What is SiteGPT?

SiteGPT is an AI chatbot platform that lets businesses build custom support agents trained entirely on their own website content, documents, and files. It works by crawling your URLs, PDFs, and sitemaps, then generating a GPT-4 powered chatbot that answers visitor questions in real time. The tool is designed for non-technical teams and requires zero coding. Users can embed the chatbot on any website, app, or help centre in minutes.
SiteGPT supports over 95 languages, making it suitable for global operations. It also includes lead capture, human escalation, and daily email summaries of all chat interactions. For agencies, white-label options allow the chatbot to be rebranded and deployed on client sites. In short, SiteGPT automates repetitive support queries, reduces ticket volume, and captures leads from every website visitor interaction.

SiteGPT crawls your site pages, sitemaps, and uploaded PDFs to build a chatbot knowledge base unique to your business. This means your bot answers questions using only your approved content. Thin content on your site? Upload product brochures, internal SOPs, or policy documents to fill the gap. The result is a support agent that sounds like your team, not a generic AI.
Not every question belongs to a bot. SiteGPT lets visitors push a button and transfer the conversation to a live agent through integrations with Zendesk, Crisp, or Freshchat. This hybrid model means AI handles the bulk of repetitive queries while your team focuses on high-value conversations that need a personal touch.

SiteGPT can require visitors to submit their email before receiving answers. This turns every chatbot interaction into a lead generation opportunity. All captured emails are stored in your dashboard and available for download, allowing you to build segmented lists and follow up with targeted outreach.
Agencies and multi-brand businesses can manage multiple chatbots from a single dashboard. Each bot is trained on its own content set and can be deployed to a different domain. For an additional $39/mo, you can remove all SiteGPT branding, making it fully white-labelled for client deployments. This is significantly cheaper than competitors like Chatbase, which charges $199/mo for the same feature.
The Functions feature allows SiteGPT chatbots to trigger actions in external systems based on chat interactions. Your bot can listen, understand context, and push data to other tools. This moves SiteGPT beyond simple Q&A into genuine workflow automation territory.
SiteGPT holds SOC 2 Type II certification and is both GDPR and HIPAA compliant. Your data is encrypted, access is controlled, and no customer data is used to train AI models. For regulated industries, this level of compliance is essential.
SiteGPT Pricing Plans
| Plan | Cost (Annual) | Chatbots | Messages/Month | Training Pages | Team Members |
|---|---|---|---|---|---|
| Starter | $39/mo | 1 | 4,000 | 200 | 1 |
| Growth | $79/mo | 2 | 10,000 | 2,000 | 4 |
| Scale | $259/mo | 5 | 40,000 | 10,000 | 10 |
| Enterprise | Custom | Up to 1,000 | Custom | Up to 100,000 | Up to 1,000 |
SiteGPT Integrations and Platform Compatibility
SiteGPT natively integrates with seven major platforms including Zendesk, Crisp, Slack, Google Chat, Messenger, Freshchat, and Zoho SalesIQ. WhatsApp and Intercom integrations are reportedly on the roadmap. For developers, API access starts from the Growth plan, and Webhook support unlocks at the Scale tier.
The embed script works on any website built with WordPress, Shopify, Webflow, or custom HTML. While the integration list is not as extensive as enterprise platforms like Intercom or Drift, the available connections cover the most common support and messaging workflows for small to midsize teams.
Pros and Cons
- Setup takes under 15 minutes
- 95+ languages supported natively
- SOC 2, GDPR, HIPAA compliant
- No coding skills required
- GPT-4 powered accuracy
- Effective lead capture built-in
- No built-in CRM integration
- Limited analytics and reporting
- No chatbot memory across sessions
Best SiteGPT Alternatives
| AI Customer Support Chatbot Builder | White-Label Cost | Native Integrations |
|---|---|---|
| Chatbase | $199/mo | Zapier, Slack, WhatsApp |
| Tidio | Not available | HubSpot, Shopify, Mailchimp |
| Intercom Fin | Custom (Enterprise only) | Salesforce, Slack, HubSpot |
| Botpress | Free (open-source) | Custom via API |
