Replify AI Key Insights
What is Replify AI?
Replify AI is a purpose built AI sales and customer service platform designed exclusively for gyms, fitness studios, wellness centres, and recreation facilities. Originally launched as heyLibby in 2023 and rebranded in November 2025, Replify acts as a virtual AI team member that answers phone calls, texts, emails, and live chat messages around the clock.
The platform captures every lead, qualifies prospects, books appointments, runs outbound sales campaigns, and automates billing follow ups. Founded by Tony Small, Spencer Rascoff (co founder of Zillow), and Anna Rodriguez, Replify has raised $4.5 million and was acquired by ABC Fitness in July 2026.
Trusted by Gold’s Gym, UFC Gym, and SWEAT440, the tool helps fitness businesses increase lead volume by up to 10X while freeing front desk staff to focus on in person member experience.
Replify’s AI receptionist answers every inbound call, text, email, and live chat message instantly. It qualifies leads, answers questions about pricing, class schedules, and membership options, and books appointments directly into your facility’s calendar.
The system supports up to 50 live transfer scenarios so high intent callers reach the right staff member immediately. Gym operators report 100% lead capture on telephone inquiries, which means no more lost revenue from missed calls during peak hours or after closing time.
The AI Growth Engine automates multi touch outbound sales campaigns across phone, SMS, and email. Connect your lead database and Replify will re engage cold prospects, follow up on trial visits, and run promotional campaigns without requiring dedicated sales staff. Club 24 Concept Gyms reported a 35% reduction in cost per acquisition and a 60% increase in contact rate after deploying this feature across seven locations.
Recovering missed payments is one of the biggest drains on front desk time. Replify automates billing follow ups by sending payment reminders, sharing billing links, and live transferring to staff when needed. This frees your team from chasing unpaid dues and recovers revenue that would otherwise slip through the cracks, all at a fraction of the cost of outsourcing collections.
Replify includes a modern AI VoIP system that replaces outdated and expensive business phone providers. The VoIP integrates directly with the AI receptionist and sales agent, ensuring every call is captured, recorded, and logged. Operators can port existing phone numbers or use a new local number, eliminating the need for separate VoIP contracts.
The platform connects with over 8,000 tools, including fitness specific software such as ABC Fitness, ClubReady, Mindbody, Daxko, WellnessLiving, and ZenPlanner. It also integrates with major CRMs like HubSpot, Salesforce, and GoHighLevel, plus automation platforms like Zapier and Make. Data syncs both ways the moment a connection is established.
For franchise operators and multi location brands, Replify offers centralised control over all AI agents, campaigns, and customer communications from a single dashboard. This ensures brand consistency across every market while giving individual locations the autonomy to customise their AI agent’s voice, personality, and responses.
Replify AI Pricing Plans
| Plan Name | Cost | Key Features |
|---|---|---|
| Core | $300/month/location | Up to 800 calls, 4,000 texts, 8,000 emails, inbound and outbound AI, native CRM, 8,000+ integrations, dedicated support |
| Plus | $500/month/location | Up to 1,600 calls, 8,000 texts, 16,000 emails, lower per unit costs, all Core features included |
| Enterprise | Custom pricing | Custom call and message volumes, priority support, flexible contract terms, tailored for franchise systems |
How Replify AI Handles Real Gym Conversations
Replify’s AI is pre-trained on fitness industry workflows, which means it understands common member queries from day one. When a prospect calls asking about membership pricing, the AI pulls accurate information from your knowledge base and delivers it naturally. If the caller wants to book a tour, the AI checks your calendar in real time and confirms the appointment.
For complex requests that need a human touch, the system performs a live transfer within seconds. Operators like Gold’s Gym DC Metro ran head to head trials against a dozen vendors before selecting Replify, specifically because of how naturally the AI handled real member conversations without sounding robotic or scripted.
The ABC Fitness Acquisition and What It Means
In July 2026, ABC Fitness acquired Replify to integrate agentic AI into its Intelligent Operating System. ABC Fitness is the leading technology provider for the fitness industry, serving thousands of clubs globally.
This acquisition gives Replify users access to deeper integrations with ABC’s ecosystem while ensuring continued platform development with enterprise grade backing. For gym operators already running ABC Fitness software, this means tighter data flow between their management platform and AI communication layer. Replify continues to operate as a standalone product, and existing pricing and contracts remain unchanged following the acquisition.
Pros and Cons
- 100% lead capture on calls.
- No setup fees or contracts.
- Proven at franchise scale operations.
- 8,000+ tool integrations supported.
- Dedicated onboarding support included.
- AI handles outbound sales too.
- Not HIPAA compliant yet.
- No white label option available.
- Limited to fitness and wellness.
- $300/month may stretch small studios.
Best Replify AI Alternatives
| AI Receptionist & Sales Platform for Fitness | Fitness Specialisation | Outbound Sales AI |
|---|---|---|
| TrueLark | Fitness, dental, and beauty focused | ❌ Inbound only |
| Whippy AI | Multi industry (includes fitness) | ✅ Voice and SMS campaigns |
| FitHive AI | All in one gym management platform | ✅ Built in AI sales rep |
| Adminify AI | Multi location franchise focused | ✅ Multi channel AI employees |
