Helium10
8.5

Helium10

  • Suit up your business with the best e-commerce tools
  • Create optimized listings with AI
  • Streamline your operations with 30+ tools & solutions
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Trusted by 2 million+ businesses

As an Amazon seller, you need tools that boost product visibility, track sales trends, and outperform competitors. Helium 10 offers Amazon SEO solutions with keyword research tools to find high-traffic keywords and low-competition niches. 

This Helium 10 review explores the 30+ tools designed to help you launch, grow, and manage your e-commerce business. For listing optimization, Helium 10 ensures your products rank higher with Amazon SEO best practices. 

Its FBA calculator helps estimate profits, while competitor analysis tools reveal market gaps. Whether you’re managing inventory or refining ads, it’s a go-to for sales growth and market insights.

Check out our ➡ Helium 10 coupon codes to start saving.

As Helium 10 offers crucial data on keywords, trends, and competitor insights, we'll break down how it works, what it costs, and why it might be the all-in-one Amazon seller tool you need to succeed.

What is Helium10? 

Helium 10

Helium 10 is a software tool designed to help Amazon sellers grow their businesses. It provides tools for product research, keyword optimization, listing improvements, and sales analytics. The platform uses artificial intelligence (AI) to automate tasks like PPC campaigns and competitor analysis. It analyzes Amazon’s search data to suggest high-performing keywords and tracks product trends. 

Helium 10 also uses cloud computing to store and process large amounts of marketplace data securely. Its browser extensions (like X-Ray) scan product pages to show real-time sales estimates. Built for simplicity, it helps sellers find profitable products, optimize listings, and manage ads efficiently.

Why Helium 10 Stands Out? 

  • Data-Driven Decisions: Access to keyword trends, competitor analysis, and market insights ensures sellers stay ahead.
  • Comprehensive Features: Tools like Black Box for product research and Cerebro for reverse ASIN analysis help sellers uncover profitable opportunities.
  • Ease of Use: Its intuitive interface and seamless Amazon Seller Central integration make it beginner-friendly while offering advanced features for seasoned sellers.

Whether you’re a new seller or scaling your business, Helium 10 offers unparalleled value by consolidating tools into one platform.

Key Features of Helium 10

Helium 10 offers a comprehensive suite of tools designed to empower Amazon sellers at every stage of their journey. Here's a breakdown of its key features:

Product Research Tools

Discover winning products and dominate your niche with Helium 10's powerful research tools.

Black Box: This game-changing tool helps you uncover high-demand products with ease. Filter through millions of Amazon listings using criteria like sales volume, price range, and review count. Black Box is perfect for identifying low-competition niches and profitable opportunities for both Amazon FBA and Walmart sellers. Whether you're just starting or looking to expand your product line, Black Box provides the data-driven insights you need to make informed decisions.

XRay Chrome Extension: Get instant product intelligence while browsing Amazon. This powerful extension overlays real-time sales estimates, competitor data, and profitability metrics directly on Amazon product pages. Analyze BSR trends, profit margins, and historical pricing data with a single click. XRay helps you quickly validate product ideas and spot opportunities your competitors might miss.

Keyword Research Tools

Uncover the keywords that drive sales and optimize your listings for maximum visibility.

Cerebro (Reverse ASIN Lookup): Want to know exactly which keywords are driving your competitors' success? Cerebro lets you spy on competitors' keywords by simply entering their ASIN. See the search terms they rank for, along with valuable metrics like search volume and PPC bid estimates. Filter results to find high-traffic keywords with manageable competition, giving you a roadmap to outrank your rivals.

Magnet: Supercharge your keyword strategy with this powerful keyword generator. Magnet helps you discover high-volume, low-competition keywords relevant to your product. It also suggests LSI keywords (Latent Semantic Indexing) to boost your Amazon SEO and improve organic rankings. Use Magnet's IQ Score to prioritize the most impactful keywords for your listings.

ToolBest ForKey Metric
CerebroReverse engineering competitor ASINsSearch volume, PPC bid data
MagnetKeyword expansion & clusteringMagnet IQ Score, Search trends

Listing Optimization Tools

Create compelling, SEO-friendly listings that convert browsers into buyers.

Frankenstein: Tame your keyword chaos with this powerful keyword processor. Frankenstein helps you clean and organize bulk keywords for titles, bullet points, and backend search terms. It removes duplicates, and unnecessary characters, and helps you avoid keyword-stuffing penalties. Streamline your keyword strategy and ensure every character counts towards your ranking potential.

Helium 10 Listing Optimization Tools

Scribbles: Craft SEO-friendly listings with ease using this intuitive listing builder. Scribbles provides a step-by-step guide to creating optimized titles, bullet points, and descriptions. It helps you strategically place keywords throughout your listing while maintaining readability. Don't forget to use the tool's ability to add hidden backend keywords for improved discoverability.

Helium 10 Product Ranking tool

Listing Analyzer and Builder: Ensure your listings are primed for success with this comprehensive health check tool. Analyze your listing health and compare it directly against top competitors in your niche. Identify and fix issues like poor keyword density, missing enhanced brand content (EBC), or suboptimal image quality and optimize it. Stay ahead of the competition by continually optimizing your product pages.

Helium 10 Amazon listing Software

Operations & Analytics

Streamline your operations and gain deep insights into your Amazon business performance.

Refund Genie: Stop leaving money on the table due to Amazon's mistakes. This tool automatically identifies and helps you claim refunds for lost or damaged FBA inventory. Recover funds you're rightfully owed without the hassle of manual tracking and communication with Amazon.

Helium 10 Operations & Analytics

Market Tracker 360: Get a bird's-eye view of your market position and competitive landscape. Track sales trends, monitor competitor pricing strategies, and analyze your market share over time. Receive alerts when new sellers enter your niche, allowing you to adapt your strategy proactively.

Profits Dashboard: Take control of your financial health with this comprehensive analytics tool. Monitor key metrics like ROI, profit margins, and inventory costs in real time. Get a clear picture of your most profitable products and identify areas for improvement across your entire catalog.

Helium 10 Amazon Sales Tracker

Advertising Tools

Maximize your advertising ROI with AI-powered campaign management.

Adtomic (AI-Powered PPC): Change your Amazon advertising strategy with Adtomic. Launch automated ad campaigns that use artificial intelligence to optimize bids and target placement. The system continuously learns, helping you identify and focus on high-conversion keywords while maximizing your return on ad spend (ROAS). Save time and improve results with data-driven PPC management.

Helium 10 Advertising Tool

Free Tools

Helium 10's free toolkit includes the Chrome Extension, PPC Audit Tool, Keyword Tool, Anomaly Tracker, Sales Estimator, FBA Calculator, URL Builder, and Trending Products Finder. These tools offer valuable insights for product research, keyword optimization, and sales analysis without any cost. 

Helium 10 Free tools

Top Helium 10 Discount Coupons and Codes

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Sign up for Helium 10 and enjoy 25% OFF for the first 6 months. Boost your Amazon business with powerful seller tools!
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For more Helium 10 coupon codes check out this article: 👉Helium 10 Coupon Codes 2025

 Helium 10 Subscription Plans

FeatureFree PlanStarter PlanPlatinum PlanDiamond Plan
Monthly Price (Paid Monthly)$39/month$99/month$279/month
Monthly Price (Paid Annually)$29/month$79/month$229/month

Implementation Guide: How to Use Helium 10 Effectively

Helium 10 is packed with features, but knowing how to use them effectively can make all the difference. Here’s a simple 5-step strategy to maximize your results:

  1. Product Research with Black Box
    Use filters like sales volume, competition score, and price range to find high-potential niches.
  2. Competitor Analysis with Cerebro
    Reverse-engineer competitor ASINs to uncover their top-performing keywords and strategies.
  3. Keyword Optimization with Frankenstein
    Combine and refine keywords into clusters for titles, bullet points, and backend fields.
  4. Launch Campaigns with Adtomic
    Set up AI-driven PPC campaigns with automated bid adjustments to maximize ROI.
  5. Monitor Performance with Market Tracker
    Track your product’s performance, market share, and competitor trends in real-time.

Common Mistakes to Avoid

  • Ignoring backend keywords in listings.
  • Overbidding on PPC campaigns without proper keyword research.
  • Not utilizing tools like Inventory Protector to safeguard stock from hijackers.

By following this workflow, sellers can streamline their operations and scale their Amazon business effectively.

Top 3 Alternatives to Helium 10

1. Jungle Scout

Jungle Scout is one of the most popular tools for Amazon sellers, offering advanced product research, keyword tracking, and sales analytics. Its Keyword Scout tool helps find high-volume keywords and provides detailed metrics like search volume, CPC, and competition. Jungle Scout is ideal for beginners due to its user-friendly interface.

2. SellerApp

SellerApp combines AI-powered insights with tools for keyword research, competitor analysis, and listing optimization. It helps sellers discover high-traffic keywords and improve their Amazon SEO rankings. SellerApp also offers a free Amazon keyword tool to find long-tail keywords with low competition.

3. ZonGuru

ZonGuru is a robust platform designed for private-label sellers. It provides tools for product research, listing optimization, and sales analytics. ZonGuru’s AI-driven keyword research tool helps sellers identify trending keywords and optimize their listings for better visibility.

Comparison Table: Helium 10 vs Alternatives

FeatureHelium 10Jungle ScoutSellerAppZonGuru
Product Research✅ Black Box, XRay✅ Product Tracker✅ Product Finder✅ Niche Finder
Keyword Research✅ Cerebro, Magnet✅ Keyword Scout✅ AI Keyword Tool✅ AI Keyword Insights
Listing Optimization✅ Scribbles, Frankenstein✅ AI Listing Builder✅ Listing Analyzer✅ Listing Optimizer
PPC Management✅ Adtomic (AI-driven)❌ Limited PPC Tools❌ Limited PPC Tools❌ Limited PPC Tools
Free Tools✅ FBA Calculator, Sales Estimator❌ None✅ Free Keyword Tool❌ None
Pros
  • All-in-one platform
  • Comprehensive Amazon Seller tools
  • Great keyword research
  • Strong listing optimization
  • Excellent market analysis
  • Good global marketplace support
  • Helpful for both new, and experienced sellers
  • Large community support
Cons
  • Can be buggy sometimes.
  • So many tools

Conclusion: Helium 10 Review – Is It Worth It?

In short, Helium 10 is a game-changer for Amazon sellers wanting product research made easy and keyword optimization done right. Whether you’re hunting low-competition niches or tracking sales growth, its tools cut through the noise. 

While new sellers might need time to master it, Amazon's SEO strategies and competitor analysis features make it a smart pick. 

For global sellers or those scaling up, Helium 10 delivers. Ready to try? Grab our exclusive discount and see why this Helium 10 review calls it a must for serious sellers.

Helium10 Details

AI Technology
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Established
  • Accelerate the growth of your business
  • $229/month
  • Get more done in less time
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Trusted by 2 million+ businesses

8.0
Platform Security
8.0
Risk-Free & Money-Back
10.0
Services & Features
8.0
Customer Service
8.5 Overall Rating

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Helium10
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